A “Keyword phrase” is a three to five word phrase in quotes that refer to a specific item on your website. When people are looking for something specific, they tend to search with phrases to narrow the search results. This is also true when they are ready to purchase a product they have been researching

Take some time and enter keyword phrases that describe your product or service to see how many sites come up compared to using generic words. Since there are a lot less results for the keyword phrase, it will be much easier to get a good ranking if you optimize your page for the keyword phrase.

To get ideas for keyword phrases, check your website statistics to find what phrases that people used to find your website. This is a great starting point for ideas of keyword phrases to use. Also ask your customers: "What did you search for when you found us on the web?" This will give you insight into how your customers thinks about your product or service.

I did a search for "Tidbits of web site information", the name of my newsletter, and all that came up were links to my newsletters.

The goal of this newsletter is to provide you with information and ideas that will allow you to improve your web site and your business.

Call Joe at Borsche Digital today at 630-310-8612 to set up your free web site evaluation, a $100 value, to see how we can help your business by improving your web site functionality.

Joe Borsche
Borsche Digital
630-310-8612
joe@borschedigital.com